We like simple things. Even the mission of our company is simple; to build great products and services that our customers can use to run their businesses.
Building tools for businesses does not generate a lot of hype, headlines or venture capital interest these days but the same technologies that are driving the social media and mobile explosion can add incredible value to the day to day running of bricks and mortar businesses. This space is largely ignored by "start-up" culture and we think that is a mistake. The Internet graveyard is littered with companies who built cool products that in the end didn't turn out to be very useful. We want to be useful first.
Our business philosophy is simple too; we will treat our customers the way we would like to be treated. Our customers trust us to help them run their businesses and we want to work everyday to earn that trust. We want to be open and transparent in all our dealings with our customers. When we make decisions we ask ourselves how it will affect the customer. If the answer is not something we would be proud to communicate then we will find another way.